M&S Café

Naming Packaging Retail
Written By Ruth Gaunt

~ With Whippet

Naming ‍ Packaging‍ Retail copy‍ ‍Brand strategy‍ ‍Tone of voice‍ ‍Guidelines

M&S Café wanted a rebrand fit for a young and hungry audience. So, working with Whippet, I helped create a refresh that felt more hospitality than supermarket. Along with a new positioning statement and tagline, I helped develop a comprehensive set of brand guidelines and a playful tone of voice – with naming, packaging and in-store copy flourishes that really brought the new brand to life. 

Ruth Gaunt https://www.ruthgaunt.co.uk
Previous

M&S Bank
Next

Molson Coors