M&S Bank

‘The credit card that loves you back’

~ With Whippet

Brand strategy‍ ‍Tone of voice‍ ‍Guidelines‍ ‍Copywriting‍ ‍

Working with Whippet, I helped shape a new brand identity for M&S Bank, starting with a new strategic positioning: ‘Be less financial services, be more M&S’. From there, I helped create a messaging framework and copy that left the usual banking speak behind, focusing less on selling a credit card and more on the feelings and experiences it could unlock.

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