Frankie & Benny's

Brand Tone of voice
Written By Ruth Gaunt

‘Real good comfort food’

~ With Whippet

Brand strategy‍ ‍Tone of voice‍ ‍Guidelines‍ ‍Copywriting‍ ‍

With restaurants getting ready to open their doors again after lockdown, Frankie & Benny’s needed a refresh. I worked with Whippet to develop a clear brand positioning and identity that would reconnect with loyal customers, and win new ones – re-launching the brand as the home of ‘Real Good Comfort Food’ with a fresh tagline and messaging that was rolled out online, OOH and across UK stores. 

Ruth Gaunt https://www.ruthgaunt.co.uk
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