Molson Coors
~ With Brand Opus
Naming Packaging Copywriting
Vyne
Bold, refreshing and unique, Vyne is a botanically infused sparkling water with a difference. Working with Brand Opus and Molson Coors, I helped create a new brand from scratch – with a name rooted in nature, and copy designed to draw in curious drinkers.
Huzzah
A probiotic seltzer for people who live life out loud needed a name to match. Enter Huzzah! I worked on the naming, positioning and messaging for a bold new brand designed to shake up a sea of seltzer sameness. Energetic, enthusiastic and never short of something to celebrate.