Work that speaks for itself
M&S Café
~ With Whippet
Naming Packaging Retail copy Brand strategy Tone of voice Guidelines
M&S Café wanted a rebrand fit for a young and hungry audience. So, working with Whippet, I helped create a refresh that felt more hospitality than supermarket. Along with a new positioning statement and tagline, I helped develop a comprehensive set of brand guidelines and a playful tone of voice – with naming, packaging and in-store copy flourishes that really brought the new brand to life.
Molson Coors
~ With Brand Opus
Naming Packaging Copywriting
Vyne
Bold, refreshing and unique, Vyne is a botanically infused sparkling water with a difference. Working with Brand Opus and Molson Coors, I helped create a new brand from scratch – with a name rooted in nature, and copy designed to draw in curious drinkers.
Huzzah
A probiotic seltzer for people who live life out loud needed a name to match. Enter Huzzah! I worked on the naming, positioning and messaging for a bold new brand designed to shake up a sea of seltzer sameness. Energetic, enthusiastic and never short of something to celebrate.
M&S Food
Halloween fun
~ In-house
Naming Packaging Copywriting
Halloween gave M&S the perfect excuse to have a little fun with food. I created names and packaging copy for its seasonal range of treats, bringing plenty of personality and playful wordplay to everything from old favourites to new creations.
