Work that speaks for itself
Weatherbys Private Bank
‘Banking that knows you’
~ With M&K Design
Copywriting Brand development Messaging framework
Weatherbys believes banking should be personal – built on knowledge and understanding that goes beyond the numbers. Working with M&K Design, I brought that belief to life through a new tone of voice, brand narrative and messaging, all centred around one core idea: ‘Banking that knows you’. The result is copy that feels warm, insightful and distinctly human. Banking with personality, you might say.
Clarins
‘My Clarins, my nature’
~ With Haygarth
Copywriting Creative concept
How do you make Clarins click with a generation who think it’s a brand for their mum? Give them something that feels entirely their own. Working with Haygarth, I helped create an integrated campaign that went beyond skincare, tapping into individuality, self-expression and a new way for younger consumers to explore what makes them unique.
Ferrero Rocher
‘Dolce’
~ With Tracy Locke
Copywriting Creative concept
To remind consumers of the great taste of Ferrero Rocher, we created Dolce – an award-winning luxury London pop-up dining experience which deconstructed the five unique layers of the product through five delicious mini-desserts. I worked with Tracy Locke on the concept, copy, social and video content, resulting in a sell-out within 24 hours of launching.
