Clarins

‘My Clarins, my nature’

~ With Haygarth

Copywriting‍ ‍ Creative concept‍

How do you make Clarins click with a generation who think it’s a brand for their mum? Give them something that feels entirely their own. Working with Haygarth, I helped create an integrated campaign that went beyond skincare, tapping into individuality, self-expression and a new way for younger consumers to explore what makes them unique. 

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