Work that speaks for itself
Frankie & Benny's
‘Real good comfort food’
~ With Whippet
Brand strategy Tone of voice Guidelines Copywriting
With restaurants getting ready to open their doors again after lockdown, Frankie & Benny’s needed a refresh. I worked with Whippet to develop a clear brand positioning and identity that would reconnect with loyal customers, and win new ones – re-launching the brand as the home of ‘Real Good Comfort Food’ with a fresh tagline and messaging that was rolled out online, OOH and across UK stores.
M&S Bank
‘The credit card that loves you back’
~ With Whippet
Brand strategy Tone of voice Guidelines Copywriting
Working with Whippet, I helped shape a new brand identity for M&S Bank, starting with a new strategic positioning: ‘Be less financial services, be more M&S’. From there, I helped create a messaging framework and copy that left the usual banking speak behind, focusing less on selling a credit card and more on the feelings and experiences it could unlock.
