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Sony Mobile events
Tech in action
To promote Sony Mobile’s range of innovative smartphones – and their amazing camera features – we (quite literally) reinvented the wheel with two award-winning experiential tours that brought the superior features of the phones to life in a fun and innovative way.
I also worked on concepts and copy for call-centre roadshows and brand events to promote the Sony Mobile range. I wrote promotional material, internal communications and in store/event collateral across a huge range of products and offers, including many new handset releases and the massive launch of the ‘Bond’ phone.