Sony Mobile events

Sony Mobile events


Tech in action

To promote Sony Mobile’s range of innovative smartphones – and their amazing camera features – we (quite literally) reinvented the wheel with two award-winning experiential tours that brought the superior features of the phones to life in a fun and innovative way.  

I also worked on concepts and copy for call-centre roadshows and brand events to promote the Sony Mobile range. I wrote promotional material, internal communications and in store/event collateral across a huge range of products and offers, including many new handset releases and the massive launch of the ‘Bond’ phone.


The 'I Can' Sony Wheel tour in action


The Sony Z5 Game in full swing