Branding: Landor, Re (part of M&C Saatchi).
Shopper: Haygarth, Momentum, VCCP Retail, We Are Alexander.
Packaging: Marks and Spencer.
Freelance senior copywriter, branding
MARCH 2018 - JUNE 2018
Brand development/rebranding for global companies including BP and Barclays.
Tone of voice, naming and packaging projects.
TracyLocke/ Haygarth, London
Senior copywriter and creative
February 2015 - February 2018
Copy and conceptual for retail/shopper campaigns, promotional marketing, experiential, social media and advertising.
One year as Lead Copywriter for all Tracy Locke accounts including global brands SC Johnson and HP.
Two years as Lead Copywriter on two of the Haygarth’s biggest accounts – Sony Mobile and Vodafone, overseeing two mid-weight copywriters and all freelance copywriters.
Copywriter and tone of voice bod
MARCH 2013 - JANUARY 2015
Tone of voice development and guidelines.
Copy for on hold and queue messages, scripts for call centre agents, web FAQs and help pages, letters, emails and more.
McCann Erickson, London
Copywriter and creative
JUNE 2012 - FEBRUARY 2013
Multi-platform copy and creative for L'Oreal and Maybelline's cosmetics, colourants and skincare products.
JUly 2010 - JUNE 2012
Writing, researching, editing and proofreading copy.
Brand language and tone of voice guidelines, ads, brochures, leaflets, letters, naming, packaging, presentations, websites and even the odd Facebook quiz.
Various (including Get Carter Productions and Kiss 101)
MARCH 2005 - JULY 2010
Writing, casting and directing radio ads for brands and stations across the UK.