CV
Experience
Writing / Ideation / Strategic thinking / Creative direction / Leadership /
Tone of voice and brand guideline development
RECENT
Copywriting, voice and brand development for the UK’s biggest pension provider.
Copy and creative for a multinational hospitality company.
Copy and brand strategy for an award-winning private bank.
2018 - NOW
Freelance senior copywriter, creative and strategist (UK and USA)
Brand Opus, Brew, Bright & Bold,Columns, Crossfire, Design Bridge and Partners, Dentsu, eBay, EveryFriday, Haygarth, ICP, J2, Kolsquare, Landor, M&K Design, Marks & Spencer, Momentum, M&C Saatchi, Nest Pensions, Open Line, Re, Remarkably, Something, Spar, Senzer Pharmaceuticals, Symprove, The Great British Bake Off, This Way Up, TracyLocke, VCCP Retail, venturethree, Vayner Media,Vicine,We Are Alexander, Whippet.
Whippet, London
Head of copy and brand strategist (maternity cover)
MARCH 2022 - april 2023
Leading copy and brand strategy for the nation's favourite retailer, M&S, as well as other big-name brands such as Tesco and Frankie & Benny’s.
Managing a team of full-time and freelance copywriters and designers.
TracyLocke/ Haygarth, London & New York
Senior copywriter and creative
February 2015 - February 2018
Copy and conceptual for retail/shopper campaigns, promotional marketing, experiential, social media and advertising.
One year as Lead Copywriter for all Tracy Locke accounts including global brands SC Johnson and HP.
Two years as Lead Copywriter on two of the Haygarth’s biggest accounts – Sony Mobile and Vodafone, overseeing two mid-weight copywriters and all freelance copywriters.
soh, London
Copywriter and tone of voice expert
MARCH 2013 - JANUARY 2015
Tone of voice development and guidelines.
Copy for on hold and queue messages, scripts for call centre agents, web FAQs and help pages, letters, emails and more.
McCann, London
Copywriter and creative
JUNE 2012 - FEBRUARY 2013
Multi-platform copy and creative for L'Oreal and Maybelline's cosmetics, colourants and skincare products.
Ink, Bath
Copywriter
JUly 2010 - JUNE 2012
Writing, researching, editing and proofreading copy.
Brand language and tone of voice guidelines, ads, brochures, leaflets, letters, naming, packaging, presentations, websites and even the odd Facebook quiz.
Various (including Get Carter Productions and Kiss 101)
Radio copywriter
MARCH 2005 - JULY 2010
Writing, casting and directing radio ads for brands and stations across the UK.
STRATEGY:
present
Brand Strategy Academy.
TALKING AND LISTENING:
MARCH 2023 - MARCH 2025
Samaritans listening volunteer.
OCTOBER 2023 - 2024
Diploma in Hypnotherapy and Introduction to Counselling Skills.
