Branding: Landor, Re (part of M&C Saatchi).

Shopper: Haygarth, Momentum, VCCP Retail, We Are Alexander.

Packaging: Marks and Spencer.

Video: Crossfire.

Landor, London
Freelance senior copywriter, branding

MARCH 2018 - JUNE 2018

  • Brand development/rebranding for global companies including BP and Barclays.

  • Tone of voice, naming and packaging projects.


TracyLocke/ Haygarth, London
Senior copywriter and creative

February 2015 - February 2018

  • Copy and conceptual for retail/shopper campaigns, promotional marketing, experiential, social media and advertising.

  • One year as Lead Copywriter for all Tracy Locke accounts including global brands SC Johnson and HP.

  • Two years as Lead Copywriter on two of the Haygarth’s biggest accounts – Sony Mobile and Vodafone, overseeing two mid-weight copywriters and all freelance copywriters.


soh, London
Copywriter and tone of voice bod

MARCH 2013 - JANUARY 2015

  • Tone of voice development and guidelines.

  • Copy for on hold and queue messages, scripts for call centre agents, web FAQs and help pages, letters, emails and more.


McCann Erickson, London
Copywriter and creative

JUNE 2012 - FEBRUARY 2013

  • Multi-platform copy and creative for L'Oreal and Maybelline's cosmetics, colourants and skincare products.


Ink, Bath

JUly 2010 - JUNE 2012

  • Writing, researching, editing and proofreading copy.

  • Brand language and tone of voice guidelines, ads, brochures, leaflets, letters, naming, packaging, presentations, websites and even the odd Facebook quiz.


Various (including Get Carter Productions and Kiss 101)
Radio copywriter

MARCH 2005 - JULY 2010

  • Writing, casting and directing radio ads for brands and stations across the UK.